Volvo National Sale Event

In August 2024, Pure Driven Events successfully orchestrated a Volvo National Sale Event across 95 sites, showcasing our proven expertise in driving customer engagement and maximising sales conversions. By implementing targeted strategies tailored to Volvo, we effectively increased enquiry levels, resulting in a significant uplift in sales performance. Our meticulous planning and execution ensured that each site not only met but exceeded its targets, demonstrating our commitment to delivering optimum results for our partners while maintaining a low cost per sale. This event stands as a testament to our capability to enhance Volvo's visibility and generate impactful results in the competitive automotive market.

We successfully generated a total of 5,675 appointments, showcasing the effectiveness of our comprehensive marketing strategies. Out of these, 4,238 appointments were directly booked by customers, reflecting strong engagement and interest facilitated by our targeted EDM campaigns, SMS initiatives, and dynamic social media outreach. Additionally, the proactive sales executives and site managers contributed substantially, booking 1,437 appointments through strategic follow-ups and direct interactions. The integration of Google Display Networks further enhanced our reach, ensuring a well-rounded approach to appointment generation that maximised conversion opportunities.

From the appointments above, Volvo retailers achieved a remarkable total of 3,693 sales. Of these, 1,952 were for used models, reflecting strong demand in the pre-owned vehicle market. New models contributed 1,476 sales, demonstrating continued interest in the latest offerings. Additionally, there were 300 forward orders, indicating positive momentum for future sales. This diverse mix of transactions highlights the effectiveness of our Volvo sales events in catering to various consumer preferences and securing substantial sales results.