Pure Client Data Processing Agreement
(A) The Company acts as a Data Controller. (B) The Company wishes to subcontract certain Services, which imply the processing of personal data, to the Data Processor. (C) The Parties seek to implement a data processing agreement that complies with the requirements of the current legal framework in relation to data processing and with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation). (D) The Parties wish to lay down their rights and obligations.
IT IS AGREED AS FOLLOWS:
1. Definitions and Interpretation
1.1 Unless otherwise defined herein, capitalised terms and expressions used in this Agreement shall have the following meaning:
1.1.1 " Agreement " means this Data Processing Agreement and all Schedules;
1.1.2 " Company Personal Data " means any Personal Data Processed by a ContractedProcessor on behalf of Company pursuant to or in connection with the Principal Agreement;
1.1.3 " Contracted Processor " means a Subprocessor;
1.1.4 " Data Protection Laws " means EU Data Protection Laws and, to the extent applicable, the data protection or privacy laws of any other country;
1.1.5 " EEA " means the European Economic Area;
1.1.6 " EU Data Protection Laws " means EU Directive 95/46/EC, as transposed into domestic legislation of each Member State and as amended, replaced or superseded from time to time, including by the GDPR and laws implementing or supplementing the GDPR;
1.1.7 “ GDPR “ means EU General Data Protection Regulation 2016/679;
1.1.8 “ Data Transfer “ means:
1.1.8.1 a transfer of Company Personal Data from the Company to a Contracted Processor; or
1.1.8.2 an onward transfer of Company Personal Data from a Contracted Processor to a Subcontracted Processor, or between two establishments of a Contracted Processor, in each case, where such transfer would be prohibited by Data Protection Laws (or by the terms of data transfer agreements put in place to address the data transfer restrictions of Data Protection Laws);
1.1.9 “ Services “ means the advertising and marketing services the Company provides.
1.1.10 “ Subprocessor “ means any person appointed by or on behalf of Processor to process Personal Data on behalf of the Company in connection with the Agreement.
1.2 The terms, “ Commission “, “ Controller “, “ Data Subject “, “ Member State “, “ Personal Data “, “ Personal Data Breach “, “ Processing “ and “ Supervisory Authority “ shall have the same meaning as in the GDPR, and their cognate terms shall be construed accordingly.
2. Processing of Company Personal Data
2.1 Processor shall:
2.1.1 comply with all applicable Data Protection Laws in the Processing of Company Personal Data; and
2.1.2 not Process Company Personal Data other than on the relevant Company’s documented instructions.
2.2 The Company instructs Processor to process Company Personal Data.
3. Processor Personnel
Processor shall take reasonable steps to ensure the reliability of any employee, agent or contractor of any Contracted Processor who may have access to the Company Personal Data, ensuring in each case that access is strictly limited to those individuals who need to know / access the relevant Company Personal Data, as strictly necessary for the purposes of the Principal Agreement, and to comply with Applicable Laws in the context of that individual’s duties to the Contracted Processor, ensuring that all such individuals are subject to confidentiality undertakings or professional or statutory obligations of confidentiality.
4. Security
4.1 Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of Processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, Processor shall in relation to the Company Personal Data implement appropriate technical and organizational measures to ensure a level of security appropriate to that risk, including, as appropriate, the measures referred to in Article 32(1) of the GDPR.
4.2 In assessing the appropriate level of security, Processor shall take account in particular of the risks that are presented by Processing, in particular from a Personal Data Breach.
4.3 All data transmitted between the customer browser and our web server is encrypted using HTTPS. This ensures that any data exchanged, including login credentials and personal information, remains confidential during transit.
4.4 SSL/TLS certificates are regularly updated to comply with the latest security standards.
4.5 Customer data stored on our web server is encrypted at rest. This means that even if an unauthorized person gains access to the server’s physical or virtual storage, the data remains indecipherable without the encryption keys.
4.6 Our system employs a robust RBAC system to restrict access to customer data. Users are assigned specific roles and permissions based on their job responsibilities. Access is limited to what is strictly necessary for each role to perform their tasks.
4.7 In addition to traditional username and password authentication, we implement key-based authentication for specific users and system components that require access to customer data. This method relies on cryptographic keys, which are unique and difficult to compromise, adding an extra layer of security.
4.8 Our web server is continuously monitored by security software and personnel 24/7. This ensures real-time detection of any suspicious activities or unauthorized access attempts.
4.9 Intrusion detection systems are deployed to detect and respond to any suspicious behaviour or unauthorized access. These systems trigger alerts and initiate automated responses to mitigate threats.
4.10 Regular security audits and assessments are conducted to identify and address vulnerabilities, potential weaknesses, and areas for improvement. These audits help maintain a high level of security and compliance with industry standards and regulations.
5. Subprocessing
5.1 Processor shall appoint a Sub processor to assist in the processing of personal data for the purpose of technical requirements which are not within the remit of “The Processor” . A separate Data Processing agreement between “The Processor” and “The Sub Processor” has been undertaken to ensure full data security compliance.
5.2 The sub processor in this agreement has been employed by Pure Driven Marketing for the purpose of hosting website and customer data files held within the Pure Infinity CRM system.
5.3 The sub processor complies with all applicable data protection laws and treats the handling of any data transferred to the sub processor server by Pure Driven Marketing with the utmost vigilance and importance.
5.4 The sub processor does not carry out any processing of data outside of the instructions provided by Pure Driven Marketing. This is limited to the movement of the data from one system to another and viewing of data for the purpose of fixing any potential system changes or updates on Pure Infinity.
5.5 The sub processor applies strict online security measures to ensure that all data and access to the sub processor server is restricted to only those who need to move the data to the server as instructed by Pure Driven Marketing.
5.6 The sub processor does not pass on any data supplied to their server to any third-party suppliers or handlers. The sub processor does not use or disclose the data held on their server for any other use other than as instructed by Pure Driven Marketing.
6. Data Subject Rights
6.1 Taking into account the nature of the Processing, Processor shall assist the Company by implementing appropriate technical and organisational measures, insofar as this is possible, for the fulfilment of the Company obligations, as reasonably understood by Company, to respond to requests to exercise Data Subject rights under the Data Protection Laws.
6.2 Processor shall:
6.2.1 promptly notify Company if it receives a request from a Data Subject under any Data Protection Law in respect of Company Personal Data; and
6.2.2 ensure that it does not respond to that request except on the documented instructions of Company or as required by Applicable Laws to which the Processor is subject, in which case Processor shall to the extent permitted by Applicable Laws inform Company of that legal requirement before the Contracted Processor responds to the request.
7. Personal Data Breach
7.1 Processor shall notify Company without undue delay upon Processor becoming aware of a Personal Data Breach affecting Company Personal Data, providing Company with sufficient information to allow the Company to meet any obligations to report or inform Data Subjects of the Personal Data Breach under the Data Protection Laws.
7.2 Processor shall cooperate with the Company and take reasonable commercial steps as are directed by Company to assist in the investigation, mitigation and remediation of each such Personal Data Breach.
8. Data Protection Impact Assessment and Prior Consultation
Processor shall provide reasonable assistance to the Company with any data protection impact assessments, and prior consultations with Supervising Authorities or other competent data privacy authorities, which Company reasonably considers to be required by article 35 or 36 of the GDPR or equivalent provisions of any other Data Protection Law, in each case solely in relation to Processing of Company Personal Data by, and taking into account the nature of the Processing and information available to, the Contracted Processors.
9. Deletion or return of Company Personal Data
9.1 Subject to this section 9 Processor shall promptly and in any event within a reasonable time of the date of cessation of any Services involving the Processing of Company Personal Data (the “ Cessation Date “), delete and procure the deletion of all copies of those Company Personal Data.
9.2 All personal data held by Pure Driven Marketing both internally, and on any cloud hosted web server will be deleted and destroyed when reports and unsubscribes have been provided to the client, or after 6 weeks after project completion, whichever comes first.
9.3 The data cleansing and deletion process is completed and checked regularly by our Digital Team and checked by our Digital Director to ensure full data protection and compliance.
9.4 Processor shall provide written certification to Company that it has fully complied with this section 9 following the Cessation Date.
10. Audit rights
10.1 Subject to this section 10, Processor shall make available to the Company on request all information necessary to demonstrate compliance with this Agreement, and shall allow for and contribute to audits, including inspections, by the Company or an auditor mandated by the Company in relation to the Processing of the Company Personal Data by the Contracted Processors.
10.2 Information and audit rights of the Company only arise under section10.1 to the extent that the Agreement does not otherwise give them information and audit rights meeting the relevant requirements of Data Protection Law.
11. Data Transfer
11.1 The Processor may not transfer or authorize the transfer of Data to countries outside the EU and/or the European Economic Area (EEA) without the prior written consent of the Company. If personal data processed under this Agreement is transferred from a country within the European Economic Area to a country outside the European Economic Area, the Parties shall ensure that the personal data are adequately protected. To achieve this, the Parties shall, unless agreed otherwise, rely on EU approved standard contractual clauses for the transfer of personal data.
12. General Terms
12.1 Confidentiality. Each Party must keep this Agreement and information it receives about the other Party and its business in connection with this Agreement (“ Confidential Information ”) confidential and must not use or disclose that Confidential Information without the prior written consent of the other Party except to the extent that:
(a) disclosure is required by law;
(b) the relevant information is already in the public domain.
12.2 Notices. All notices and communications given under this Agreement must be in writing and will be delivered personally, sent by post or sent by email to the address or email address set out in the heading of this Agreement at such other address as notified from time to time by the Parties changing address.
13. Governing Law and Jurisdiction
13.1 This Agreement is governed by the laws of England and Wales.
13.2 Any dispute arising in connection with this Agreement, which the Parties will not be able to resolve amicably, will be submitted to the exclusive jurisdiction of the courts of England and Wales.